Good Advertising
I just saw a Hyundai ad that struck me.
A family - mom, dad, and daughter (maybe 8?) are walking outside, dressed in beachwear. Looking around the neighborhood, the girl sees neighbors in suits looking harried, getting into their vehicles…a Land Rover, a Lexus, some other expensive vehicles. The family gets into their SUV (a Hyundai, of course), and they pull out of the driveway. As the daughter sees yet another neighbor rush into her expensive SUV, she asks, “Dad, isn’t it Saturday?” “Yup,” he replies.
Tagline: Your life. Your money. Spend it wisely.
Nicely done. I have no desire for a Hyundai, but the idea behind the ad…beautiful. Why have the overpriced status items if it means that we get no life?
